Designed by dentists (and mums) specifically for children, this yummy toothpaste is a safe and effective way to promote strong, healthy teeth. With a tasty strawberry flavour, and with the help of CiCi the Cheetah, your kids oral care routine just became a lot more fun.

• Contains active ingredient Sodium Fluoride
• Clinically proven to reduce and prevent early decay
• Strawberry flavour
• Sugar Free
• Vegan Friendly
• 100% recyclable carton and tube
• MADE BY DENTISTS